Rebranding and Continuity
The challenge of rebranding
With fifteen years in the business of event management, our client Congress Engineering purposefully sought modernization of its corporate vision. The reason – each leading company sets trends and is an example to follow. Our task was to keep the continuity in order for the brand to take advantage of all accumulated so far positives.
We used our BX model in its full capacity – assembling a team, UX approach and close work with the customer – analysis of desires and anticipating expectations.
The success of the brand managers and brand designers team is in creating a modern vision of the brand, reflecting the diversity of the events management business. We found a way to show the continuity between old and new brand, which contributed to improved customers’ communication.